What is an Advertisement ?
An Advertisement is a kind of public notice asking for or offering services or buying and selling property, goods etc., or providing information about missing persons, pets, etc.
There are two kinds of advertisements:
- Classified;
- Commercial
♦ Classified Advertisements:
You will come across classified advertisements in the columns of newspapers and magazines. Important features of a Classified Advertisement are:
- No blocks, no designs and the language to be factual.
- Simple, formal and to the point.
- Comprehensive, yet must not leave any important matter.
- Never be too lengthy (confine to the word limit).
♦ Important Tips to be followed:
♦ Classified advertisements
- Clearly state the category at the top, e.g., Tor Sale’, ‘To Let’, etc.
- Give all necessary details in points using commAnswer:
- Give contact address, name and telephone number.
- Put the matter in a box.
♦ Kinds of Classified Advertisements:
- Situation Vacant/Wanted
- Lost and found
- Sale and purchase
- Accommodation wanted
- Educational
- Placement services
- Matrimonial
- To Let
- Tuitions
- Packers and Movers
- Kennel
- Tour and Travels.
♦ Let’s study more
♦ Situation Vacant
- Specify the post and number of vacancies
- Qualities of the person required
- Name of the Company (optional)
- Age and sex of the candidate
- Payscale and perks
- Mode of applying
- Contact address and phone number
♦ To-Let
- Type of accommodation, Number of rooms/ floor
- Whether it is independent or an apartment.
- Rent expected
- Type of tenant required: Bank employee / small family.
- Whom and when to contact.
- Contact address/phone number
♦ Kennel
- Breed of dog
- Age
- Color
- Training
- Price expected
- Contact address and phone number
♦ Packers And Movers
- Specify the services
- Give reason why you should be given a chance
- Area of work
- Whom to contact
- Contact address and phone number
♦ Vehicles For Sale
- Make Maruti/Hyundai/Honda, etc.
- Model/colour/accessories/year of manufacture/mileage
- Condition
- Ownership details
- Price expected
- Contact address/phone number
♦ Property For Sale
- Location: where it is
- Area: In square metre/yards
- Name of the development authority
- Price expected
- Contact address/ phone number.
♦ Lost And Found
- Begin with LOST/FOUND
- Description of the article
- When & where the article was lost/found
- Reward for finding it
- Contact address and phone number
♦ Travels And Tours
- Name of the agency
- Destinations and durations
- Details of the package
- Discounts, if any
- Contact address/phone number
♦ Tuitions
- Classes and subjects
- Special qualities of the tutor
- Qualifications and experience of the tutor
- Previous results of his/her students
- Contact address/ phone number
♦ Housi/Flat For Sale
- Type of accommodation. No. of rooms/floor
- Whether it is independent or an apartment
- Price expected/negotiable
- Location—where it is
- Area: In sq. metres/ yards
- Name of the development authority
- Whom and when to contact
- Contact address/phone number
♦ Commercial Advertisements:
♦ Commercial or Display Advertisements
- These are designed for commercial purposes.
- Require more space, hence are costly. Must be attractive with visuals, catchy phrases and slogans
♦ Main Features:
-
- Must be attractive with a catchy caption, heading or sub-headings.
- Figurative language (alliteration and metaphors especially).
- The proportionate spacing of fonts with different sizes.
- Usually attractive with catchy slogans, punch lines, witty expressions, pictures or sketches.
- Special offers or discount, if any.
- Details of the product or event given in a clear, precise way.
- Give name, contact number and address of the advertiser.
- Present the matter in a box.
Let’s understand the concept with a video
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